real moments become unforgettable memories
Based in New Milford, NJ (Bergen County) and serving couples across New Jersey, New York City, and the Hudson Valley, Alex Kaplan is known for creating a calm, guided, and joy-filled photography experience. Browse our latest posts for real wedding inspiration, expert tips, and behind-the-scenes moments that make your day unforgettable.
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Almost every person who sits down in front of my camera asks some version of the same question within the first two minutes: should you smile in a professional headshot, or does a serious face read as more competent? It is a fair question, and the honest answer is that there is no single expression […]

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Most candidates I meet already have a photo they have been using for years. It came from a phone, a family event, or an old work directory, and it has been cropped and resized so many times that it barely holds together on a screen. Political campaign photography solves a larger problem than a single […]

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People arrive at my New Milford studio carrying two garment bags more often than you would guess. One holds a full suit. The other holds the sweater they actually wear to work. Then comes the question I hear most: how formal does this need to be? The professional headshot formal vs casual decision stalls more […]

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Most actors do not need a suitcase full of clothes. They need enough variety to show a few believable sides of the same person. For most sessions that means two to four purposeful actor headshot outfits, often built from just a few tops and layers. Past that point, wardrobe starts taking time away from expression, […]

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Most people walk into a session convinced everyone else already knows the secret. They don’t. Across three decades of headshot sessions in Northern New Jersey and New York City, I can tell you the best professional headshot poses are not poses at all. They are small adjustments to angle, posture, and expression that make you look like […]

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Yes. In most cases, one well-planned portrait can work for LinkedIn, your company website, and professional bios. Using the same photograph does not mean using the identical crop everywhere. I hear this question often from people who booked professional headshots for LinkedIn and then discovered that marketing needs a team-page photo or a conference organizer […]